Digital Marketing is a must for most of the business out there. Even if you’re not doing a business, unknowingly, you’ve been doing marketing as well.
Keep up to trend with digital marketing, and how it can help you.
In short, you will be learning
- What is digital marketing?
- What is the difference now?
- What is AIDA?
- What should you do next?
What is digital marketing?
Digital marketing is just like doing marketing for your company, but in the digital platforms. There are many platforms available for you. Depending on your target audience, you may want to be selective in where you spend your effort and money at.
For example, if your target audience are the teenagers, you may want to look into marketing your brand in Instagram, and doing telegram marketing.
If it’s for young adults, you may want to look into Facebook. And to target business professionals, you may want to consider Linkedin.
There are different platforms to target your audience differently. To reach out and have the best result, you’ll need to know where they are, and how do they behave.
What is the difference now?
In the past, digital marketing is simply posting of your brand and advertisement on the digital platforms available will do. However, times have changed. And Singaporeans are getting more skeptical over promotions or advertisement that are too good to be true.
We blame all the stupid scammers.
So instead of telling them straight in the face, you need to do it differently now, and firstly to build trust first.
What is AIDA?
AIDA in marketing terms, simply stands for Awareness, Interest, Desire, Action.
A successful marketing campaign typically consist of the above 4 steps.
First, we build the awareness by showing off to the public on what is available for them. The best way currently in 2019 is to do video marketing. And this trend will go on for at least 5 years or more, we believe.
After building awareness, we have to make them interested in the product or service. This doesn’t happen if they see your advertisement just once. Which is why, big companies and using cookies now, to make sure you see their advertisement everywhere you are.
Once the interest is being set, they will have the desire to want to take action. It is either to buy it, or just simply ignore it. We definitely prefer them buying the service or product.
What should you do next?
If you are not doing the above mentioned, is either your business is doing very well, or you have not changed. Trust us, by investing in your marketing, and doing it the modern way, you will see the increase in your business revenue.
Having video marketing will help your business marketing and branding greatly!
Ask us for your free consultation today!